KOREAN WAVE AS A KEY FACTOR FOR THE SUCCESSFULL SOFT POWER OF THE REPUBLIC OF KOREA

Abstract

The "Korean Wave" aims to globalize Korean popular culture in order to further political and economic objectives in Korea. A thorough analysis of this phenomena is required. The goal of the study is to evaluate the impact of the "Korean wave" on South Korea's worldwide prestige, economic growth, and popularization in Central Asian nations. The research's methodology is based on common scientific techniques including historical-comparative, systematic, and measurement. The popularity of Korean mass culture in the countries of Central Asia is explored in this research. The "Korean wave's" major distribution areas are noted. The author evaluates the government's development initiatives. The author examines the government's initiatives to promote Korean popular culture. The research performed led to the identification of several advantageous elements for the Republic of Korea from the employment of the "Korean wave," including positive brand image, financial and economic, political, and sociocultural aspects.