CURRENCY STABILITY AS A FACTOR IN THE DEVELOPMENT OF THE TOURISM INDUSTRY

Abstract

The article explores the impact of currency stability on the development of tourism. The author examines how currency fluctuations can affect the attractiveness of a tourist destination for foreign and domestic tourists. The mechanisms of the impact of currency factors on the tourism industry are analyzed and risk management strategies are proposed to promote stability in this sector. The article examines the positive aspects of stable currency for the development of infrastructure and services in the tourism industry. The issue of ensuring the stability of the national currency as a key factor in attracting foreign investment is highlighted. Also, it discusses examples of countries where the stability of the currency played a key role in the successful development of the tourism sector and where they faced inflation. As a result, the article emphasizes the importance of currency stability as a key element of the successful development of the tourism industry