Analysis of tourism potential and ecological tourism development in Kazakhstan

Abstract

This article analyzes the tourism potential and ecological tourism development in Kazakhstan on the example of the Kostanay region. To analyze the consumers of tourism products and services in the region, a sociological survey was conducted to determine the preferences of local residents. The aim of this study is to determine the interests, potential and attitude of the domestic market to the ecological tourism development in Kazakhstan. According to the results, it was revealed that the Kostanay region’s natural and historical sights has a rich potential for cultural and natural heritage. However, in the region there are problems of the further ecological tourism development: underdeveloped tourism infrastructure; the lack of systematic measures for the tourism development by the state body; problems with training for the industry.