DEVELOPMENT OF MICE TOURISM IN KAZAKHSTAN, USING THE EXAMPLE OF ASTANA CITY

Abstract

The problem studied in the article allowed us to draw the following conclusions. Based on a comprehensive study of a wide range of literary sources, the author's definition of "The development of MICE tourism in Kazakhstan, using the example of Astana city" is formulated. MICE tourism is a set of relationships and phenomena arising from the movement and placement of people during working hours, whose main motivation is to participate in various business meetings, congresses, conferences, exhibitions, fairs and incentive events. Based on statistical data, an analysis of the current state of MICE tourism in Astana was carried out, its importance in the development of the national economy of Astana was assessed. The analysis showed that as of the end of 2023, visitors to Kazakhstan travel for business and professional purposes. This, of course, led to the fact that the socio-economic and political development of Kazakhstan on the world stage increased the interest of foreign businessmen in the development of business relations.