THE APPLICATION OF ARTIFICIAL INTELLIGENCE TO ENHANCE THE LEVEL OF  SERVICE IN THE TOURISM INDUSTRY OF KAZAKHSTAN

dc.contributor.author	Merekeeva, Diana Rashidkyzy
dc.date.accessioned	2025-02-03T10:49:01Z
dc.date.available	2025-02-03T10:49:01Z
dc.date.issued	2024
dc.identifier.isbn	978-601-7697-07-5
dc.identifier.uri	http://rep.enu.kz/handle/enu/21620
dc.description.abstract	This article explores the adoption of artificial intelligence in Kazakhstan’s tourism sector, highlighting potential benefits and barriers. It presents the results of a Google survey assessing the effectiveness of AI in improving service standards. The study found significant barriers to AI integration, including limited technical knowledge, significant upfront investment, and concerns about reducing the personal touch in customer service. The article ends with a proposal to create a single travel portal QazaqTravelHub.	ru
dc.language.iso	en	ru
dc.publisher	L.N. Gumilyov Eurasian National University	ru
dc.subject	artificial intelligence	ru
dc.subject	tourism	ru
dc.subject	innovation	ru
dc.subject	Google survey	ru
dc.subject	personalized service	ru
dc.title	THE APPLICATION OF ARTIFICIAL INTELLIGENCE TO ENHANCE THE LEVEL OF SERVICE IN THE TOURISM INDUSTRY OF KAZAKHSTAN	ru
dc.type	Article	ru