Аннотации:
This article explores the phenomenon of language games in modern internet
communication, emphasizing how digital platforms like TikTok, Instagram, and Twitter influence
global language trends. It highlights key linguistic shifts such as abbreviations, emojis, slang, and
multimodal communication, showcasing their widespread use across different cultures and regions. The
article also notes how modern influencers, unlike in the past, adopt informal speech filled with
wordplays and slang to capture the attention of younger generations. The dynamic nature of online
discourse fosters creativity, making language more flexible and adaptive in the digital age.
