THE LANGUAGE GAME IN MODERN INTERNET COMMUNICATION

Abstract

This article explores the phenomenon of language games in modern internet communication, emphasizing how digital platforms like TikTok, Instagram, and Twitter influence global language trends. It highlights key linguistic shifts such as abbreviations, emojis, slang, and multimodal communication, showcasing their widespread use across different cultures and regions. The article also notes how modern influencers, unlike in the past, adopt informal speech filled with wordplays and slang to capture the attention of younger generations. The dynamic nature of online discourse fosters creativity, making language more flexible and adaptive in the digital age.