THE APPLICATION OF VR AND AR TECHNOLOGIES IN TOURISM

Abstract

In modern conditions of constantly changing tourist preferences, it is impossible to imagine the development of tourist activity without innovations. Innovations in tourism make it possible to increase the volume of services sold and, as a result, provide the company with revenue growth. This article describes one of such innovative types of tourism - virtual. The study provides its definition, purpose and objectives, as well as advantages and role in the modern tourism industry.