THE ROLE OF THE MANAGER IN THE INNOVATION ACTIVITY OF THE ORGANIZATION

Abstract

Today, innovative activity is considered as the most effective means of increasing the competitiveness and development of the organization. In this regard, there is a growing demand for competent employees – first of all, managers who are able to accompany this process at all levels. The article considers the factors that influence innovation activity in the organization, as well as the skills and abilities necessary for a manager to ensure successful participation in innovation activities.