http://repository.enu.kz/handle/enu/15586 2026-04-03T23:18:31Z 2026-04-03T23:18:31Z Kangalakova, Dana Satpayeva, Zaira Nurkenova, Makpal Nyussupova, Gulnara http://repository.enu.kz/handle/enu/29533 2026-02-27T19:03:16Z 2025-01-01T00:00:00Z

Trends and research networks in greening business: A bibliometric analysis Kangalakova, Dana; Satpayeva, Zaira; Nurkenova, Makpal; Nyussupova, Gulnara Business development contributes to the sustainable economic development of the country while also leading to significant environmental changes at the global level. The greening of businesses is becoming a priority area of strategic management for companies, considering the growing environmental challenges and the need to move toward sustainable business models. This study aims to identify the historical, evolutionary, spatial, and conceptually scientific landscape of greening businesses through bibliometric analysis. The study analyzed 660 sources in the Scopus database from 1992 to 2024. The use of VOS Viewer software and the Scopus analysis tool has shown that greening business research has been of interest among many authors and is a growing trend. The rapid growth of publications from 2019 to 2024 shows its significance to many government agencies, business people, investors, and researchers. The growing number of scientific studies in economics, management, and ecology indicates a growing scientific focus on the problems of greening businesses. The United States occupies a leading position in research volume, while the United Kingdom and China emphasize their significant contribution to developing this concept. A comprehensive analysis of scientific publications identified seven key clusters reflecting the directions of modernization of environmental business. These include green technologies, green finance, and an economy focused on the environmental transformation of businesses. The dynamics of publication activity in these fields of science confirm the relevance of the concept of eco-friendly business and its significant potential for further scientific research and practical implementation.

2025-01-01T00:00:00Z Zaimoglu, O. Baidabekov, A. Sadykova, J. Baizhanova, Z. Fazylov, K. http://repository.enu.kz/handle/enu/29532 2026-02-27T19:01:20Z 2024-01-01T00:00:00Z

TRACES OF THE EXTENT OF KAYI IN THE ORANGAY REGION OF KAZAKHSTAN AND HISTORICAL PLACES IN ORANGAY AND ITS VICINITY Zaimoglu, O.; Baidabekov, A.; Sadykova, J.; Baizhanova, Z.; Fazylov, K. The purpose of the article is to study what traces of their stay the Kayi left in the Orangay region of Kazakhstan. This study utilises a range of scientific research methods, including descriptive, comparative, historical-critical, and dialectical approaches, as well as methods of analysis and synthesis. The investigation reveals that Orangay, situated within the Turkestan oasis and along a branch of the Great Silk Road, played a crucial role in the history of the Kayi tribe during the VIII-XI centuries. This region served as a focal point for the Oghuzes and witnessed the emergence of the Oghuz State in the Aral Sea region and the lower reaches of the Syr Darya. Orangay also marked the consolidation of the Kayi tribe, marking the beginning of their ascendance. Archaeological excavations in the Turkestan oasis provided concrete evidence of the direct connection between the Orangay region and the Kayi tribe, including the discovery of pottery adorned with snake patterns, characteristic of the Kayi tribe’s material culture. In conclusion, this research establishes Orangay as a historically significant region for the Kayi tribe during the VIII-XI centuries in Central Asia.

2024-01-01T00:00:00Z Assylkhanova, Aigerim Mussina, Kamshat Nagy, Gyula Nassanbekova, Samalgul Kenzhin, Zhaxat Boros, Lajos http://repository.enu.kz/handle/enu/29531 2026-02-27T19:01:53Z 2025-01-01T00:00:00Z

The Potential for Dark Tourism in Kazakhstan: An Overview of the Former Concentration Camps Assylkhanova, Aigerim; Mussina, Kamshat; Nagy, Gyula; Nassanbekova, Samalgul; Kenzhin, Zhaxat; Boros, Lajos The concept of dark tourism has attracted considerable attention in recent years. The studies in this field examine the convergence of tourism and morbidity. The research problem lies in understanding the complex dynamics between the preservation of historical sites associated with Kazakhstan’s former gulags and their role in the emerging dark tourism sector. This paper explores the tourist significance of the former gulags in Kazakhstan through the analysis of interviews, legislation texts and policy documents, and data on visitor numbers. Our aim is to illuminate the historical importance for tourism, educational value, and stakeholders associated with the preservation and promotion of these destinations. The analysis revealed the various and sometimes conflicting interests and concerns of the stakeholders, including tourists, local communities, government institutions, and the private sector. The analysis of statistical data provided valuable information on visitor demographics, preferences, and trends in the Karlag and Alzhir museums. These data highlighted the role of educational institutions and demonstrated the adaptability of museums in difficult times such as the COVID-19 pandemic. During the formation of future policies, effective collaboration with stakeholders, responsible tourism practices, capacity building, and sustainable marketing strategies are essential to the ethical and sustainable management of dark tourist sites. Thus, stakeholders can ensure that dark tourism continues to evolve in a way that respects historical integrity and benefits local communities, while contributing to the broader goals of education and commemoration.

2025-01-01T00:00:00Z Maimakova, A. Abildina, S. Tussupbekova, M. Sabyrov, N. Assylkhanova, G. http://repository.enu.kz/handle/enu/29530 2026-02-27T19:02:49Z 2024-01-01T00:00:00Z

The impact of mass media on shaping the moral character of university students: an interdisciplinary study with economic implications Maimakova, A.; Abildina, S.; Tussupbekova, M.; Sabyrov, N.; Assylkhanova, G. The impact of mass media on shaping the moral character of university students has become an increasingly relevant concern in today’s digitally connected world. This interdisciplinary study investigates the complex relationship between media exposure and moral development, considering the economic implications for society and the labor market. By integrating theories from psychology, sociology, and media studies, we develop a comprehensive conceptual framework that explains the mechanisms through which various media channels and content types influence students’ moral attitudes, beliefs, and behaviors. To empirically assess this influence, we employ a mixed-methods approach, combining survey research, experimental studies, longitudinal analyses, and qualitative interviews. Our findings reveal significant associations between specific media consumption patterns and moral orientations, with differential effects observed across traditional, digital, educational, and entertainment media. Structural equation modeling and multilevel analysis further demonstrate the mediating roles of social learning, cultivation, and agendasetting processes in the media-morality relationship. Importantly, we highlight the economic consequences of media’s impact on moral character. Students with stronger moral foundations exhibit higher academic performance, employability, and career success. Conversely, exposure to morally questionable media content can undermine ethical decision-making and lead to costly behavioral outcomes. We conduct costbenefit analyses of media-based moral education programs and discuss the implications for consumer behavior and market dynamics.Based on our findings, we propose evidence-based recommendations for leveraging mass media to promote positive moral development among university students. These include guidelines for creating ethically oriented media content, strategies for integrating media literacy education into curricula, and collaborative initiatives between universities and media organizations. We also offer policy suggestions for regulating media content and protecting vulnerable audiences. Throughout the study, we address ethical considerations in researching sensitive moral issues and emphasize the interdisciplinary nature of our approach. By synthesizing insights from multiple fields, we aim to provide a nuanced understanding of the complex interplay between mass media and moral character formation. Our research holds significant implications for educators, policymakers, and media professionals seeking to cultivate a morally responsible and economically productive generation of university graduates. As the media landscape continues to evolve, it is crucial to harness its potential for shaping positive moral values while mitigating its risks. This study contributes to that endeavor by offering a comprehensive framework, rigorous empirical evidence, and actionable recommendations for navigating the intersection of media, morality, and economic outcomes in higher education.

2024-01-01T00:00:00Z