http://repository.enu.kz/handle/enu/5338 2026-04-04T01:59:55Z http://repository.enu.kz/handle/enu/5357 Business projects in the field of ethno tourism as a direction for increasing tourist attractiveness and protect cultural heritage of Kazakhstan Duissembayev, A.A.; Mukatova, R.A.; Maulen, A.B. The relevance of the study is determined by the fact that ethno tourism in the Republic of Kazakhstan is of interest to both Kazakhstan and foreign travelers. The purpose of this article is to consider business projects in the field of ethno tourism as a direction for increasing tourist attractiveness and protect cultural heritage of Kazakhstan. In the modern world, ethno tourism is becoming especially widespread, since directly it provides an opportunity to learn the traditions and culture of different ethnic groups not from books or television programs, but directly through immersion in the environment. The weak level of theoretical and methodological research of ethno tourism field and its conceptual framework is an urgent problem. The article deals with methodological approaches to the study of ethno tourism, summarizes the methodological foundations of the study of ethno tourism. In this research mathematical and economic analyze methods were used. According to the result of research by creation of ethno villages everyone can personally see the traditional housing and household buildings, local residents in national costumes, participate in traditional celebrations, try dishes of national cuisine and buy traditional items as souvenirs. Development of business projects in the field of ethno tourism is an excellent opportunity to explore the history of amateurs and scholars, and in addition, find out about their own roots. 2019-01-01T00:00:00Z http://repository.enu.kz/handle/enu/5355 The formation of the marketing strategy of the enterprise in competition Nurmukhametov, N.N.; Baimbetova, A.B.; Seitova, R.B. The article is aimed at considering theoretical and practical approaches to the study of the development of the tourism industry based on the formation of a marketing strategy as a tool to ensure the competitiveness of firms in the field of tourism and hospitality. The need for the development of strategic marketing with the aim of its application to determine the long-term prospects of enterprises providing tourist services is considered and substantiated. The development of a marketing strategy is justified to determine the competitive advantages of a tourism enterprise, namely in terms of providing quality tourism services and its competitiveness in the world market. The article analyzes the current state of the tourism industry in Kazakhstan and identifies the main factors determining the advantages and problems of the development of this industry in the context of globalization and offers recommendations on developing a marketing strategy for enterprises in the tourism industry. 2019-01-01T00:00:00Z http://repository.enu.kz/handle/enu/5354 Financial support of agricultural enterprises by the results of their activities Zhusupova, A.K.; Utibaeva, G.B.; Zhunusova, R.M. The article considers the issues of state financial support for agricultural enterprises with an assessment of the relationship between the results of their activities and the amount of financial resources provided. The financial support of the agricultural sector of the economy is based on uneven cash flow due to the influence of the seasonality factor, the objective need to use borrowed resources in production processes, the subsidized nature of the agricultural production itself, and others. It is proved that, based on the principles of a systematic approach, the optimization of the structure of the formation of financial resources should be considered from the point of view of interdependence and interaction with production efficiency. It is necessary to rationalize measures of state financial support for agricultural production and increase its effectiveness. It is necessary not only to increase the volume of funds allocated from the republican budget, but also to improve their use by providing financial resources to entities taking into account the results of their activities, and not depending on the size of their authorized capital. The experience of individual enterprises cited in the article testifies to the positive impact of financial and credit resources provided to agricultural producers, even in the difficult conditions of their functioning and despite problems in their financial support. 2019-01-01T00:00:00Z http://repository.enu.kz/handle/enu/5353 Current state of rice production in the Republic of Kazakhstan Мuhаmmеdоv, А.U.; Таsmаgаnbеtоv, А.B.; Bakirbekova, A.M. The article analyzes the current state of rice production in foreign countries, i.e. a statistical overview of the dynamics of the rice supply indicator over the past five years. Rice production volume indicators are considered: total sown area, gross production, yields per centner per hectare by categories of farms and the share of output for export. Productivity is analyzed by regions of the republic. The main areas with the highest and lowest indices of rice productivity per hectare were identified. The dynamics of their changes in recent years. The main trading partners, importers of these agricultural products of the republic are identified. Changes in the structure of the republic’s rice export to the states of the Eurasian Economic Union, the Commonwealth of Independent States and other countries of the world are described. The main countries were identified, which occupy large shares in terms of purchases in the structure of the country’s rice export. The main rice producers in the world are considered. The largest countries consuming rice have been identified. The trade turnover in the global rice market is analyzed. Measures to improve rice production in consumer countries are considered and proposed. 2019-01-01T00:00:00Z