Abstract:
This article provides an investigation on the topic of travel journalism
in domestic mass media. The article focuses on the image of travel journalism in
periodicals and television of Kazakhstan. Study that underscores the increasing
importance of travel journalism to public understanding of tourism, culture,
and global interconnectedness. As traditional travel journalism grapples with
competition from digital media, it will have to find ways to preserve its cultural
and informative relevance. Based on case studies, this research analyzes the
transformation of the genre within the Kazakhstan’s media space and audience
perceptions, as well as the factors that formalize its growth. Through a detailed
examination of the media study of leading models that exist in print and
broadcast media, this study explores the impact of travel journalism as a tool for
the promotion of tourism and cultural heritage of Kazakhstan. The main task of
the research was to analyze well-known projects of domestic travel journalism
and compare them to the foreign media.
