http://repository.enu.kz/handle/enu/33033 2026-10-28T21:05:02Z 2026-10-28T21:05:02Z Mukushev, T.B. Alibekova, B.A. Syzdykova, E.Zh. http://repository.enu.kz/handle/enu/33042 2026-10-28T10:27:09Z 2024-01-01T00:00:00Z

Problems and prospects of audit of the efficiency of state policy in the field of development of small and medium entrepreneurship in the Republic of Kazakhstan Mukushev, T.B.; Alibekova, B.A.; Syzdykova, E.Zh. This article discusses the regulatory and methodological support for the audit of the effectiveness of public policy in the field of small and medium business development, which plays a special role in the audits. The methodological basis of the article includes the methods of observation, generalization, comparison, synthesis, induction and deduction. The information basis of this study consists of the existing regulatory, legislative and methodological framework, as well as scientific data from international organizations and statistical agencies. The article identifies the main problems associated with the assessment of the qualitative development of SMEs, notes the need to take into account its contribution to replenishing the budget with taxes, creating jobs and paying wages to employees. Additionally, attention is paid to the formation of high-quality methodological support that will take into account the indicators of achieving the indicators of SME development programs as criteria for auditing the effectiveness of government support measures for small and medium-sized businesses. The materials of the article can be used in the preparation of lecture materials on the subject of the relevant discipline.

2024-01-01T00:00:00Z Amanova, G. Tussibayeva, G. Sagindykova, G. http://repository.enu.kz/handle/enu/33041 2026-10-28T10:22:03Z 2024-01-01T00:00:00Z

SWOT and PEST analysis as a marketing audit tool for a company Amanova, G.; Tussibayeva, G.; Sagindykova, G. The scientific article is devoted to the use of SWOT and PEST+M analysis as tools for conducting a marketing audit, which allows to form the most complete and clear picture of the current situation. Every company should reassess its overall approach to the market from time to time. The relevance of the problem of organizing an audit of an enterprise's marketing activities is due to the direct relationship between the effectiveness of enterprise management and the periodic critical assessment of its activities, so internal analysis of all the main components of the business, including marketing, as the most important component of such an assessment. The authors note that the marketing audit allows to identify "bottlenecks" and focus on eliminating them. An audit of marketing activities is an effective tool that allows to analyze the current situation of an enterprise from a marketing point of view, identify opportunities and threats, strengths and weaknesses, and most importantly, develop practical recommendations for improving marketing activities. It is determined that in modern conditions, marketing audit should become an integral part of the marketing activities of any enterprise. Its holding should not be reduced to a one-time action. The audit should be systematic - it consists in an orderly sequence of diagnostic measures aimed at the external and internal marketing environment for a given organization and individual marketing functions, periodic and independent. It is proved that the use of SWOT and PEST analysis in the audit allows to talk about the effectiveness of the marketing department and develop a system of practical recommendations for improving marketing activities.

2024-01-01T00:00:00Z Мусина, К.П. Омарова, К.А. Тукибаева, К.Б. http://repository.enu.kz/handle/enu/33040 2026-10-28T10:15:17Z 2024-01-01T00:00:00Z

Анализ тенденций развития лечебно-оздоровительного туризма в Республике Казахстан Мусина, К.П.; Омарова, К.А.; Тукибаева, К.Б. Лечебно-оздоровительный туризм представляет собой один из наиболее активно развивающихся сегментов туризма в мире, особенно в период постпандемии КОВИД-19. Казахстан, обладая потенциалом для дальнейшего развития лечебно-оздоровительного туризма, слабо представлен как на внутреннем, так и на международном рынке. Цель статьи состоит в выявлении ключевых направлений и тенденций развития лечебно-оздоровительного туризма в Республике Казахстан. Научная значимость определяется углубленным изучением отрасли, что позволяет выявить перспективы ее развития и повышения конкуренто-способности Казахстана как привлекательной дестинации лечебно-оздоровительного туризма. В данной работе вначале проведен анализ глобальных современных тенденций в развитии лечебно-оздоровительного туризма, показана его роль в общей структуре индустрии туризма на основе статистического и контент-анализа. Кроме того, представлена сравнительная характеристика различных подходов к толкованию категории лечебно-оздоровительного туризма. На основе данных Бюро национальной статистики Республики Казахстан сделана оценка текущего состояния лечебно-оздоровительного туризма в стране. В результате сделаны выводы и неравномерности развития лечебно-оздоровительного туризма, определены и проранжированы регионы Казахстана в зависимости от степени развития исследуемого вида туризма.

2024-01-01T00:00:00Z Berdibekova, A.Sh. Biryukov, V.V. Mutaliyeva, L.M. http://repository.enu.kz/handle/enu/33039 2026-10-28T10:05:04Z 2024-01-01T00:00:00Z

The Effectiveness of investments in the tourism Industry of the Republic of Kazakhstan Berdibekova, A.Sh.; Biryukov, V.V.; Mutaliyeva, L.M. Tourism is a specific branch of the economy, therefore, the assessment of the effectiveness of investments is relevant, which was the content of this article. To enhance the investment activity of the tourism industry, it is necessary to assess the objective resource capabilities of the industry, infrastructure and destinations. It is determined that the effectiveness of tourism is not always the volume of investments, but the possibility of attracting investments with maximum return and high intensity. Investments in tourism are carried out through: government programs, investments of quasi-governmental structures, the private sector, public-private partnerships. The purpose of the article is to evaluate the results of investments in the tourism industry to increase its activity. The idea of the article is the need to evaluate the effectiveness of investments and what indicators are recommended for this. The research is based on a statistical database and a survey. The value of the study lies in assessing the effectiveness of measures for the development of tourism, and the results obtained can be applied to analyze its development.

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