The innovative potential of private universities in Kazakhstan has been studied. The triple helix approach is used when innovation activity is the result of three forces. The role of the state in the university is played by educational institutions. The other two forces are science and production. The authors compared two methods of researching websites: the study of the ...

В статье авторами рассматриваются вопросы развития рекламного рынка, формирование рекламы как вида экономической деятельности и формы социально культурного порядка в Республике Казахстан. Проанализирован отечественный рекламный рынок и происходящие на рынке рекламы изменения и факторы от которых они зависят.

The paper presents the results of a study of the effect of proton and ion radiation on structural changes in nitride ceramics, which have a high potential for using as a structural material for GenIV nuclear reactors. Proton beams with an energy of 1.5 MeV and low-energy helium (He 2+ ) and carbon (C 2+ ) ions with an energy of 40 keV were used, to simulate defect formation ...

На современном этапе развития Казахстана как суверенного государства, направленного на построение цивилизованных рыночных отношений, приоритетным путем экономических реформ является разработка и реализация инвестиционной политики страны, нацеленной на достижение высоких темпов экономического роста и роста эффективности экономики. С целью осуществления данных задач, а также ...

Мақалада тауарларды сату мен қызмет көрсетудегі жарнаманың алар орны көрсетілген. Заманауи ақпараттық технологияларды жарнамада қолданудың жолдары қарастырылған. Сонымен қатар, интернеттегі жарнама кез-келген түрдегі таратылатын және кез-келген құралдарды пайдаланатын ақпарат, желі қолданушыларына бағытталған және жарнама объектісіне назар аударуға, оған қызығушылық ...

As known silicon nitride ceramics is considered as a candidate material for inert matrix fuel hosts used for transmutation of minor actinides. Unfortunately, by now very limited data is devoted to investigate of its stability under high energy heavy ion irradiation simulating fission fragment impact. Aim of our present study is a comparative analysis of parameters of latent ...

This paper presents the results of a study of the structural characteristics of perovskite systems based on YTiOx. These samples were subjected to heat treatment in the process of solid-phase synthesis. The change in physicochemical properties was investigated by scanning electron microscopy, X-ray structural and energy dispersive analysis. In the course of the work, it was ...

In this study, in order to explain the short history and current situation of ads and advertising, the concept of advertising will be mentioned firstly. Then the rise and development of advertising activities will be discussed and modern advertising will be given. The functions of advertising will be explained and the difference between traditional and new media will be revealed.

В статье авторами рассматриваются виды рекламной деятельности, влияние рекламы на спрос услуг и товара, рекламные технологии, задачи и элементы рекламных технологий, этапы процессов стратегического планирования. Таким образом, эффективное использование средств маркетинговых коммуникаций позволяет решать стратегические и тактические задачи фирмы, связанные с глобальной миссией ...