BRANDING AS AN IMPORTANT COMPONENT OF HOTEL BUSINESS COMPETITIVE STRATEGY

dc.contributor.author	Kanybekova, B.D.
dc.date.accessioned	2024-05-27T06:25:30Z
dc.date.available	2024-05-27T06:25:30Z
dc.date.issued	2020-03-12
dc.identifier.isbn	978-601-337-310-2
dc.identifier.uri	http://rep.enu.kz/handle/enu/14626
dc.language.iso	other	ru
dc.publisher	L.N.Gumilyov Eurasian National University	ru
dc.subject	Organizational reputation	ru
dc.subject	hospitality industry	ru
dc.subject	strategic branding	ru
dc.subject	marketing	ru
dc.title	BRANDING AS AN IMPORTANT COMPONENT OF HOTEL BUSINESS COMPETITIVE STRATEGY	ru
dc.type	Article	ru