PROSPECTS FOR DEVELOPING WINTER TOURISM IN THE KARKARALY MOUNTAINS, KAZAKHSTAN

Abstract

The paper considers the prospects for developing winter tourism in the Karkaraly mountains on the basis of the identification of the tourist destination potential, the search for management approaches and social and economic measures to stimulate it. The relevance of the paper is to reduce the seasonality factor through the winter tourism development in the geosystems of the Karkaraly mountains. The purpose of the article is to identify the tourism potential and promising areas for the winter tourism development. The research results can be used to implement standard recommendations for effective planning in the recreation and tourism industry, including winter tourism at the regional level and the analysis of its contribution to economic development in the short-, medium- and long term. Research methods include field, descriptive and cartographic methods. Conclusions are made about the prospects for the winter tourism in the territory of the Karkaraly mountains. Based on the stock materials, the winter route was identified, as a result of which a map of the three-day route was developed.