ANALYSIS OF THE ECONOMIC STATE OF THE TOURIST INDUSTRY IN THE PAVLODAR REGION (KAZAKHSTAN)

Abstract

The Pavlodar region is of interest as an object of economic diversification and development of the tourism industry of the Republic of Kazakhstan. The purpose of this study is to assess the development of tourism in the Pavlodar region. Statistical data on the contribution of tourism activities to the gross regional product (GRP), infrastructure, the labor market of tourism services, and investments in the sector are analyzed. Data obtained from official sources: Bureau of National Statistics of the Agency for Strategic Planning and Reforms of the Republic of Kazakhstan for the period 2015-2019. During the study, it was found that the nominal contribution of the tourism industry to the development of the region's economy for 2015–2019 ranged from 0.55% to 0.3%. The maximum volumes of services related to tourism activities and the maximum growth rates were in 2017 and 2019. The growth rates of services in these periods were 114.1% and 107%, respectively. In 2019, tourism reached its maximum development in the Pavlodar region until the start of the pandemic, primarily due to investments in the industry. As of 2019, the degree of depreciation of fixed assets in the tourism industry was 46.2%. Thus, studies show that the tourism industry has a low organizational and economic level of development. However, there is also potential for tourism development: the stable political situation in the Republic of Kazakhstan and Pavlodar region; the implementation of measures to support the development of the tourism industry at the state and regional levels; availability of tourist recreational resources.