The Pragmatic Aspect of Modality in the English Mass-Media Discourse

Abstract

The article is devoted to the pragmatic aspect of modality representation in the English mass-media discourse. The categorial status of modality, typology of modal meanings and their interaction have been examined from the viewpoint of historical perspective. The research is aimed at revealing the pragmatic characteristics of subjective-interpersonal (author-recipient) modality, which reflects the author's intentions to describe the world (epistemic modality), change the world (deontic modality), evaluate the world (axiological modality). The four factors of internet communication - the addresser, the addressee, the text, the objective reality - are studied within the framework of communicative-pragmatic approach to modality. The discourse-analysis and pragma-stylistic analysis have been applied to depict language means representing modality in the English mass-media Internet discourse, in the article on political issues. It has been revealed that the author of the article may act differently in accordance with the roles he assumes - of an informer, of an expert-analyst, of a consultant-adviser; his task is to attract the readers and involve them in discussion in the comments section. The expression of authorship is principal here and the author's modality is always explicit. The comments following the text of an article are distinguished by a variety of the authors' communicative strategies and modal meanings.