ПросмотрЭкономические науки по теме "tourism"

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    • DEVELOPMENT OF MICE TOURISM IN KAZAKHSTAN, USING THE EXAMPLE OF ASTANA CITY 

      Akhatova, Assima Yerdenovna; Agybetova, Rina Esimovna (L.N. Gumilyov Eurasian National University, 2024)
      The problem studied in the article allowed us to draw the following conclusions. Based on a comprehensive study of a wide range of literary sources, the author's definition of "The development of MICE tourism in Kazakhstan, using the example of Astana city" is formulated. MICE tourism is a set of relationships and phenomena arising from the movement and placement of people ...
      2025-02-03

    • THE APPLICATION OF ARTIFICIAL INTELLIGENCE TO ENHANCE THE LEVEL OF SERVICE IN THE TOURISM INDUSTRY OF KAZAKHSTAN 

      Merekeeva, Diana Rashidkyzy (L.N. Gumilyov Eurasian National University, 2024)
      This article explores the adoption of artificial intelligence in Kazakhstan’s tourism sector, highlighting potential benefits and barriers. It presents the results of a Google survey assessing the effectiveness of AI in improving service standards. The study found significant barriers to AI integration, including limited technical knowledge, significant upfront investment, ...
      2025-02-03