COMPARATIVE ANALYSIS OF THE ADVERTISING SECTOR IN KAZAKHSTAN AND TURKEY

Abstract

The article offers an in-depth research look at the advertising industries of Kazakhstan and Turkey, revealing key dynamics and features of their development. Having analyzed various segments of the advertising market, including television, internet, outdoor advertising, radio and print, we highlight significant trends that are shaping the current landscape in both countries. The article discusses the challenges facing advertising companies in each region. We look at the impact of digital transformation and changing media preferences on marketing strategies. The economic context also acts as an important factor in determining the dynamics of advertising markets.Highlighting opportunities for growth and development, the article highlights how advertising companies can take advantage of the opportunities presented by the digital era and innovative technologies. The article concludes by prompting discussion on how companies can strategically adapt to effectively navigate today's media environment, overcoming challenges and innovating to achieve maximum impact and success in the marketplace.