COMPETITIVENESS OF BANKS: CONCEPT AND ANALYSIS OF BASIC ASSESSMENT METHODS

Abstract

In the context of innovative economic development and transformation of banking business processes, the need to maintain the sustainable competitiveness of a credit institution in the services market is of particular importance. In this regard, the study of the issues of competitiveness of banks in the context of digitalization and the factors influencing them is relevant and requires comprehensive research. This article analyzes the main methods for assessing the competitiveness of banks from the point of view of universality, highlighting the positive and negative aspects of the methods. Since the modern selection of relevant and reliable methods for assessing a bank’s competitiveness allows us to draw up an effective and long-term development strategy.