Portrayal of Kazakhstan: Sentiment and Topics in Online Media (2022-2023)

Abstract

This paper sought to delineate how English media frame Kazakhstan. We employed co-occurrence network and sentiment analysis across 130 newspaper pieces published in 2022 and 2023. The results showed that the news in the UK and Qatar often associated Kazakhstan with Russia and China, and also referred to it as a Muslim country, which until the events of January 2022 was considered a peaceful and quiet country. Among the prevailing terms, there were “Kazakhstan,” “country,” “Tokayev,” “Russia,” and “protest”. Kazakhstan was represented as a country ruled by an influential leader (Tokayev), maintaining diplomatic relations with countries in Europe and Asia. Kazakhstan’s image suffered due to the violent crackdown on protests during the January events and accusations of supporting Russia to circumvent sanctions, which the government denies. However, the January events awakened a wave of foreign media interest in Kazakhstan, which gradually subsided over time. The sentiment analysis unearthed that the peak of positive sentiment coincided with events such as scientific achievements, cultural successes and progressive changes, while the decline was characterized by coverage of problems within the country facing serious challenges, including worker safety issues, political suppression, economic instability and questions about the legitimacy of elections. Resultantly, a rather ambivalent portrayal emerged.