INNOVATIVE TECHNOLOGIES TO IMPROVE TOURISM EXPERIENCE IN NATIONAL PARKS: DEVELOPMENT OF GIS MAPS AND THEIR VALUE

Abstract

This article describes Ulytau National Park, its natural features, and unique attractions. The goal of this study is to create a favorable environment for using innovative technologies to discover historical sites and improve the tourism experience. It is necessary to focus on creating more sustainable and innovative solutions by considering the changing demands and expectations of tourists. This helps to improve the quality of services, develop more efficient tourist routes, meet the needs of eco-friendly tourism, and promote sustainable development in this sphere. In this case, GIS methodology provides a useful and systematic approach to work with geodata for decision-making, analysis, and visualization of spatial information. Using GIS maps in ecotourism contributes to creating more optimal and exciting routes, improving infrastructure, and providing more informative services for tourists. The integration of GIS technologies in tourism management not only enhances visitor experiences but also supports effective resource planning and environmental conservation within the national park. The study analysis provides recommendations for public and private organizations and travel agencies on using GIS technologies to achieve sustainable development in ecotourism. Constructed GIS maps give information about the park’s territory, the location of main objects and routes, which improves the awareness and orientation of tourists. The study highlights the importance of integrating GIS technologies with strategic planning, infrastructure development, and continuous monitoring to enhance the effectiveness of tourist routes and promote sustainable regional tourism. By applying cluster analysis, the study identified optimal routes and facilitated more efficient management of tourist flows. Additionally, GIS maps created during the study contribute to improved accessibility, providing tourists with up-to-date information on attractions, routes, and services. The findings demonstrate that GIS-based solutions can optimize the overall tourism experience, leading to more sustainable tourism practices and better resource management. The research showed that integrating data from multiple sources, including GPS devices and satellite images, allows for accurate mapping and route planning. This experience reveals new perspectives in tourist navigation, discovery, and obtaining information about historical sites and main tourist attractions.