The importance of toys in shaping a nation’s cultural code

Abstract

The authors of the article reveal the cultural code of the nation, explore the influence of 3D jigsaw puzzles as a way to form the cultural patterns in children’s mind. A toy is a child’s constant companion. It is specially designed by adults for educational purposes. For instance, jigsaw puzzles, forcing to watch the color and shape of parts, involve both brain hemispheres, bringing a person into a calm, concentrated and focused state. The constant development of these skills forms personal qualities. 3D jigsaw puzzles are a challenging structure that you need to build. The completed task, the achieved goal is a victory. Any victory gives a feeling of self- pride, enhances self-esteem. The image of such toy remains in the back of mind as a thing arising pleasant sensations in the mind and body. The authors conduct analytical research of the souvenir and kid’s toy market in the Republic of Kazakhstan including 3D architectural jigsaw puzzles. Also, a patent analysis of 3D jigsaw puzzles for children was carried out in the Google Patents system. According to the analysis results, the annual patent activity in China over the past nine years proves an almost threefold increase. Such indicators confirm the high activity of promoting kid’s 3D jigsaw puzzles to obtain intellectual property protection. Development and production of 3D jigsaw puzzle products associated with the historical and modern architectural culture of Kazakhstan has become a topic put forward in support of the state development program “Rukhani Zhangyru”, “Archive – 2025” proposed by N. Nazarbayev, the President of the Republic of Kazakhstan and can be the logical completion of the project of Atameken Open-Air Museum. The Rukhani Zhagyru program is one of the leading directions of the policy of the Republic of Kazakhstan that calls for the restoration of history, the preservation and development of the nation in accordance with its customs and traditions.