• DIGITAL TRANSFORMATION IN HOTEL BUSINESS IN THE REPUBLIC OF KAZAKHSTAN 

      Saginbayeva, M.A. (L.N. Gumilyov Eurasian National University, 2025)
      The digital transformation of the hospitality industry is a key factor in enhancing operational efficiency and service quality. This article examines the theoretical foundations of digitalization, assesses the current state of digital adoption in Kazakhstan’s hotel sector. The research methods include a survey of hotel employees, statistical data analysis, and a review of digital ...
      2026-04-09