ПросмотрЭкономические науки по теме "big data"

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    • BIG DATA TECHNOLOGIES IN HOTEL BUSINESS 

      Kuanysh, B.B. (L.N. Gumilyov Eurasian National University, 2025)
      This research explores the role of big data in the hospitality industry and its impact on business operations, customer service, and strategic decision-making. By analyzing various applications of big data technologies, such as revenue management, personalized services, and dynamic pricing strategies, the study highlights the benefits of leveraging vast amounts of data for ...
      2026-04-09

    • THE ROLE OF DIGITAL TECHNOLOGIES IN IMPROVING TOURIST SERVICES IN KAZAKHSTAN 

      Mikhlibayev, Seitzhan Maratovich; Ismoilova, Salomat Qurbonbekovna (L.N. Gumilyov Eurasian National University, 2025)
      This article explores how digital technologies are transforming Kazakhstan’s tourism industry, enhancing service quality, accessibility, and sustainability while positioning the country as a competitive global destination. Contributing 3-5% to GDP with a projected rise to 6-8% by 2030, tourism drives economic diversification and job creation in Kazakhstan, supported by government ...
      2026-04-09