CLOUD TECHNOLOGIES AS A WAY TO AUTOMATE THE HOTEL INDUSTRY

Abstract

The development of cloud technologies in the hotel industry has become a significant factor for enhancing operational efficiency and maintaining competitiveness in an increasingly digital world. This article examines the theoretical framework of cloud technologies, analyzes successful international implementations by major hotel chains such as Hilton and Marriott, and evaluates the current state of cloud adoption in Kazakhstan’s hospitality sector. The research methods include an analysis of global practices, a study of industry-specific applications, and an assessment of local adoption barriers and opportunities. The study identifies key challenges: infrastructure limitations, reliance on internet connectivity, and a lack of financial and technical resources among smaller establishments. Proposed recommendations include enhancing infrastructure, providing financial support for cloud adoption, developing technical competencies, and fostering collaborations with international technology providers. The main conclusion emphasizes the potential for cloud technologies to optimize operations, improve guest services, and align Kazakhstan’s hotel industry with global standards. Future research prospects involve evaluating the economic impact of such technologies and exploring strategies for their integration in smaller hotels.