DIGITAL TRANSFORMATION IN HOTEL BUSINESS IN THE REPUBLIC OF KAZAKHSTAN

Abstract

The digital transformation of the hospitality industry is a key factor in enhancing operational efficiency and service quality. This article examines the theoretical foundations of digitalization, assesses the current state of digital adoption in Kazakhstan’s hotel sector. The research methods include a survey of hotel employees, statistical data analysis, and a review of digital trends. The study identifies major challenges, such as high implementation costs, insufficient IT infrastructure, and a lack of digital skills among staff. The proposed recommendations focus on automation, AI-driven analytics, contactless services, and targeted training programs. The main conclusion highlights the need for a structured approach to digital transformation, emphasizing the adoption of advanced technologies, workforce upskilling, and strategic industry engagement. Future research prospects involve evaluating the long-term impact of digitalization on guest satisfaction and business performance.