THE INFLUENCING ROLE OF SOCIAL MEDIA IN THE CONSUMER'S HOTEL DECISION-MAKING PROCESS

dc.contributor.author	Tursungali, A.A.
dc.date.accessioned	2026-04-09T11:05:50Z
dc.date.available	2026-04-09T11:05:50Z
dc.date.issued	2025
dc.identifier.isbn	978-601-08-5373-7
dc.identifier.uri	http://repository.enu.kz/handle/enu/31219
dc.description.abstract	This article examines the influence of social media on consumer decisionmaking in the hotel industry. It explores how different platforms shape customer behavior through user-generated content, online reviews, and influencer marketing. Based on data from Kazakhstan, it analyzes platform-specific effects, presents a SWOT analysis, and offers practical recommendations for enhancing digital engagement.	ru
dc.language.iso	en	ru
dc.publisher	L.N. Gumilyov Eurasian National University	ru
dc.subject	social media	ru
dc.subject	consumer behavior	ru
dc.subject	hotel industry	ru
dc.subject	decision-making	ru
dc.subject	digital marketing	ru
dc.subject	user-generated content	ru
dc.title	THE INFLUENCING ROLE OF SOCIAL MEDIA IN THE CONSUMER'S HOTEL DECISION-MAKING PROCESS	ru
dc.type	Article	ru