PRACTICE – ORIENTED APPROACHES IN TEACHING JOURNALISM: EXPERIENCE OF UNIVERSITIES IN POLAND AND KAZAKHSTAN

Abstract

This article is dedicated to the analysis of practice-oriented approaches in journalism education, using the examples of universities in Poland and Kazakhstan. It explores key elements of these approaches, such as masterclasses with professionals, teaching methods, projectbased work, and the creation of real media products, including the distinction between television and cinematic projects. Special attention is paid to how these methods help students develop essential professional skills, such as teamwork, content creation, and audience engagement. The study includes successful examples from both Polish and Kazakhstani educational contexts, highlighting the challenges universities face when implementing practice-based methods, including the adoption of foreign teaching techniques. In conclusion, the article offers recommendations for improving journalism education processes, emphasizing the development of documentary filmmaking in Kazakhstan through the adaptation of effective foreign practices in the creation of real media products.