The entrepreneurial potential of Nur-Sultan youth: sociological research results

Abstract

The article examines the «stakeholder concept» of Edward Freeman, professor at the Darden School of Business of the University of Virginia (USA). It is no coincidence that Freeman is called the “guru” of the world academic community, given that his works serve as a practical reference point for researchers and developers in the theory and practice of modern business management. The term “stakeholder” launched by his courtesy has been widely used in scientific and business practice. The term “stakeholder” is widely interpreted as the participation of all groups and individuals who play a vital role in the success of a business enterprise in modern conditions. This interpretation of Freeman today no longer requires proof. Today it sounds like an axiom: the effectiveness of stakeholder interaction is the most important attribute of the success of any business venture. The article presents the results of a study of student motivation for entrepreneurial activity and factors influencing its formation.