DEVELOPMENT OF COMPETITIVENESS IN THE TOURISM INDUSTRY OF KAZAKHSTAN

Abstract

Tourism sector stays in the limelight, especially because of the economic benefits that it provides to the state. As a result, it is observed that a significant part of the tourism literature studies is concerned with the economic aspects of tourism. Kazakhstan, which has a large tourism potential, has attempted to evaluate these values as much as possible and has included tourism in its development plans. This article makes a brief mention of the prospects for the development of competitiveness in Kazakhstan's tourism industry. A case study research approach is based on SWOT analysis and main problems of the industry that directly affect the dynamics of its development are considered in detail.