Political myth design as a technology for mass consciousness manipulation

Abstract

In this article, the authors consider political myth design as a political technology to manipulate and control mass consciousness and unconsciousness with the mass media. The reasons to use the myth design in politics are systematized and the principles under which the political myth design result is formed are emphasized. The features and reasons to use this technology in politics are highlighted, and a number of principles are given, according to which a political myth design constructs the necessary information and ideological result. Theoretical provisions are analyzed and systematized and the practical methods of myth design in politics are described in the article. The main ways to use myths in politics are structured. The paper focuses on the mythological techniques actively used in political myth designing, and on the three main practical tasks of political myth design. The research conducted makes it possible to define a political myth as a result of political myth design, which can be described as a socio-cultural technology for the development of modern myths perceived by the «political result» consumers as the reality of their worldview. This technology uses archetypes, storylines, heroes, and other elements of traditional mythology when creating, disseminating, and transmitting various mass messages, including political communication in the media reality.