ПросмотрВыпуск 2019, №4 (129) по теме "competitiveness"

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    • Digital Technologies and their Effects on and Usefulness to the Competitive Potential of the Agricultural Sector 

      Zhusupov, R.S.; Baizholova, R.A.; Japarova, K.K. (L.N.Gumilyov Eurasian National University, 2019)
      A digital economy is one of the key priorities of the modern world and is being used in all areas of society, including agriculture. Prospects for the development of agriculture can not be imagined without digital transformation. Digital economy in agriculture is aimed at satisfying the needs of the population in food, ensuring the growth of the agro-industrial complex, and ...
      2023-08-22

    • Pre-conditions of forming and development of municipal tourism in Kazakhstan 

      Mussabayeva, A.K.; Duissembayev, А.А. (L.N.Gumilyov Eurasian National University, 2019)
      Today, urban tourism is the most dynamically developing sector of the global economy, which determines the interest in this industry, both from a scientific and from a practical point of view. At the same time, the tourism market is constantly developing and expanding, which contributes to increased competition and issues of increasing the competitiveness of urban tourism. The ...
      2023-08-22

    • The formation of the marketing strategy of the enterprise in competition 

      Nurmukhametov, N.N.; Baimbetova, A.B.; Seitova, R.B. (L.N.Gumilyov Eurasian National University, 2019)
      The article is aimed at considering theoretical and practical approaches to the study of the development of the tourism industry based on the formation of a marketing strategy as a tool to ensure the competitiveness of firms in the field of tourism and hospitality. The need for the development of strategic marketing with the aim of its application to determine the long-term ...
      2023-08-22