The evolution of innovative models: innovative network in tourism

Abstract

Modern information and communication technologies based on innovation are renovating, complicating, and their area of use is extending every year. Goals of innovations in tourism are to develop consistently international tourism, to control the tough connection between a consumer and a producer, to provide the information exchange and interconnection among touristic organizations. Over the last 10 years innovative process has developed slightly. Economics is moving from early atomic models to systematic approaches based on interactive processes, which are strongly linked by territories. Innovative networks develop as the most appropriate structure to reach the high effectiveness of innovation. Topicality of research questions on innovation in tourism is connected with a sharp increase of competitiveness in world market in XXI century and consideration of innovation in a scientific community as a main source of the competitiveness growth in tourism market. Global tourism market is one of the highly technological spheres of economic activities. This article describes J. Schumpeter’s and R. Roswell’s innovative models from 1950s to today along with analysis of Berkhout’s and Chesbrough’s fifth generation models. In addition, strategic suggestions for innovations in touristic organizations directed to the competitiveness improvement have been proposed.