Аннотации:
Relevance. The research is relevant because methodological science has advanced to a new degree, at which point the
particulars of the sociocultural state of society at the time the research was conducted become significant. All of this leads
to new standards of educational excellence and an increase in students' speech activity. In addition, communicative
activity helps in professional self-realization and creates an opportunity for full-fledged cultural and spiritual development
of the individual.
Purpose. The article's objective is to identify and diagnose the formation and implementation of cognitive and
psycholinguistic approaches to teaching speech activity in higher educational institutions.
Methodology. Analysis, classification, generalization, induction, and comparison of approaches are the most effective
methods of researching this problem, as they help to identify elements of speech culture and emphasize the main ways of
forming students' communicative culture.
Results. The article reveals approaches to the definition of the phenomenon of speech competence; presents the result of
the development of cognitive and communicative activity of students, during which a new cognitive entity is generated –
the concept of the target text. Approaches to the formation of speech activity are also demonstrated; ways to improve
communicative culture are considered; literature analysis is made and the components of language culture are clarified.
Additionally, students' communicative abilities are identified; future specialists' speech competence components are
described; psycholinguistic aspects of the development of students' speech competence under the influence of contemporary educational reform are made known; and the degree to which students' speech cultures are being formed is
identified.
Conclusions. The content of the paper is important for both students and potential teachers who need to learn how to
teach social norms of behavior; develop a respectful attitude to the participants of the dialogue, kindness, tact and delicacy;
improve their communication skills, practical skills, personal qualities.
