Аннотации:
Relevance. An important role in learning a new language and the development of a language personality is played by
acquaintance with the worldview of its native speakers and familiarization with their culture. Any language reflects the
way of perception and conceptualization of the surrounding world by its native speakers.
Purpose. This study aims to investigate the linguocultural aspect of language teaching based on the linguistic picture of
the world presented in films, and to demonstrate the advantages of using film discourse for conveying national cultural
values and concepts to students.
Methodology. An experiment was conducted with two groups of students (Group A and Group B) studying the Kazakh
language. Group A was shown an animated film from the “Funny Adventures of Aldar Kose” series, while Group B was
provided with a written text version of the same story. Both groups were then given the same set of test questions to assess
their comprehension, interest level, and ability to identify cultural concepts reflected in the material.
Results. The results showed that Group A, who watched the animated film, found the material more interesting and had
a better understanding of the main idea compared to Group B. Group A also demonstrated slightly better memorization
of character descriptions and cultural concepts presented in the film. Both groups were able to identify concepts related
to Kazakh culture and worldview, such as “кебенек” (a curse word for goats), “жаназа” (funeral prayer), and the
importance of keeping promises.
Conclusions. The study concludes that the use of film discourse in language teaching offers significant advantages. The
experiment highlights the potential of films in providing linguocultural and regional education to students, facilitating a
deeper understanding and assimilation of cultural concepts alongside language learning.
