Аннотации:
This article explores the current state and future potential of e-commerce in
Kazakhstan, with a particular focus on the restaurant sector. E-commerce has emerged as a
transformative force in the global economy, streamlining business operations through digital
platforms. The study examines key components of e-commerce, such as electronic payment
systems, online ordering, and customer relationship management, and evaluates Kazakhstan’s
performance in comparison with EU benchmarks. Despite high internet penetration, challenges
such as low digital payment adoption, infrastructure gaps, and informal operators hinder sectoral
development. Drawing on international practices and a comparative analytical approach, the study
identifies practical strategies to boost e-commerce integration in Kazakhstan’s restaurant industry.
Recommendations include improving cold-chain logistics, formalizing digital platforms, and
incentivizing SMEs through regulatory reforms and technological innovation. The findings
highlight e-commerce’s growing role in enhancing economic productivity, employment, and
digital inclusion.
