Abstract:
The innovative potential of private universities in Kazakhstan
has been studied. The triple helix approach is used when innovation activity is the
result of three forces. The role of the state in the university is played by
educational institutions. The other two forces are science and production. The
authors compared two methods of researching websites: the study of the activity
of the relevant departments and the study of the above-mentioned forces by
keywords. The results showed on the example of universities, that keyword
research can provide reliable results.
