Abstract:
The type of exchange rate and its value is of great importance for a travel
company engaged in foreign economic operations. The contract for the sending, reception and
service of tourists concluded between the parties, as well as the contract for the provision of
tourist services concluded with the client, contains a section that includes information on the
forms of payment, price currency and currency of payment. The article fully reveals the topic of
the impact of the exchange rate on the tourism sector. The currency term is defined, as well as the
exchange rate. The importance of the national currency for international travel is indicated. The
impact of currency crises, trends in currency fluctuations and strategies that can help both tourists
and companies successfully navigate in this dynamic environment are considered. In the context
of global economic changes and geopolitical factors, understanding and managing currency risks
becomes critical for the continued prosperity of the tourism industry. The concept of a currency
crisis and its impact on the tourism industry is presented on the example of one country. Precise
strategies are given for travel agencies in the face of the currency crisis. The impact of exchange
rates on the tourism sector is predicted in the near future.