Abstract:
The aim of the undertaken research is to determine the knowledge of future specialists in tourism geography,
tourist values and the tourist brand of Poland. A research hypothesis was also established according to which, the influence of
Europeanization in the Russian-Soviet version, may influence greater knowledge about Poland. The work uses the classic
method of survey research in the social sciences with the use of a standardized questionnaire. The study involved students of
tourism and geography from universities in Astana (35), Bishkek (32) and Karabük (43). The results of the research allow us
to define the awareness of Poland as a tourist brand as moderately good in Astana, weaker in Bishkek, and poor in Karabük.
The largest number of correct answers concerned the capital of Poland and well-known Poles (Copernicus, John Paul II,
Chopin), and among athletes, footballers (Lewandowski) and ski jumpers (Stoch, Małysz). The fewest correct answers
concerned Poland's tourist attractions. In the perception of the students participating in the study, Poland is one of the
countries of Central Europe that are attractive in terms of tourism. It can also be concluded that the influence of the heritage
of Russian Europeanization on students' knowledge of Europe is still visible.
