Abstract:
The article presents the experience of a discursive-oriented approach in the study of works
of fiction and is devoted to the study of manipulation as a rhetorical argument. Summarizing
the results of studying literature from the perspective of communicative strategies required
describing the text as a communicative strategy in its connection with discourse. The analysis
of manipulation is carried out by means of solving problems: classification of external and
internal factors of effective communication, comparison of argumentative strategies of literary characters with argumentative results, and the establishment of factors of genre transformation. The interpretation of external factors of influence as a result of the disparity of
communicative settings of heroes, and internal factors of communication as manipulation
of heroes is conducted in the article. The analysis of the author’s point of view from the positions of metasense and meta-observer allowed the authors of the article to establish a connection between the genre and the methods of perlocative influence and the organization of the
text as a pervasive program. The differences in the methods of perlocative influence in the
story are explained by allusive illustrative discursivity. The analysis of the comic modality of
the work showed a discrepancy between argumentative strategies and argumentative results,
which revealed the role of manipulation in the genre transformation based on the synthesis of
vaudeville, farce, and social сomedy. The establishment of factors of genre transformation in
Chekhov’s poetics became possible on the basis of the analysis of Chekhov’s humor from the
positions of metasense and semantic gaps.
