• COMPARATIVE ANALYSIS OF THE ADVERTISING SECTOR IN KAZAKHSTAN AND TURKEY 

      Askar, Samal (L.N. Gumilyov Eurasian National University, 2024)
      The article offers an in-depth research look at the advertising industries of Kazakhstan and Turkey, revealing key dynamics and features of their development. Having analyzed various segments of the advertising market, including television, internet, outdoor advertising, radio and print, we highlight significant trends that are shaping the current landscape in both ...
      2025-02-17