Abstract:
The article offers an in-depth research look at the advertising industries of Kazakhstan
and Turkey, revealing key dynamics and features of their development. Having analyzed various
segments of the advertising market, including television, internet, outdoor advertising, radio and
print, we highlight significant trends that are shaping the current landscape in both countries.
The article discusses the challenges facing advertising companies in each region. We look
at the impact of digital transformation and changing media preferences on marketing strategies.
The economic context also acts as an important factor in determining the dynamics of
advertising markets.Highlighting opportunities for growth and development, the article highlights how
advertising companies can take advantage of the opportunities presented by the digital era and
innovative technologies. The article concludes by prompting discussion on how companies can
strategically adapt to effectively navigate today's media environment, overcoming challenges and
innovating to achieve maximum impact and success in the marketplace.
