Video games are one of the most significant elements of modern everyday culture and have gained deserved attention as a subject of study. The man of the modern era has truly become "homo ludens" - "a man playing", playing for entertainment, a pleasant pastime, an interesting leisure. Special youth communities have appeared: gamers, "role-players", "gamers" - the main form ...

This study explores the integration of Anglicisms into modern Kazakh, focusing on their semantic and pragmatic aspects. As globalization and digital communication accelerate linguistic exchange, the Kazakh language has seen an increasing adoption of English borrowings. This research examines the sources and adaptation mechanisms of Anglicisms, analyzing its semantic ...

This article explores the phenomenon of language games in modern internet communication, emphasizing how digital platforms like TikTok, Instagram, and Twitter influence global language trends. It highlights key linguistic shifts such as abbreviations, emojis, slang, and multimodal communication, showcasing their widespread use across different cultures and regions. The ...