Abstract:
The European Union dynamically exercises various forms and methods of the Soft
Power in its foreign policy. The article reviews its main principles and characteristics as well as
conceptual basics. As an example, the article considers the European cultural diplomacy in the
Republic of Kazakhstan as a method of soft power. The authors pay an attention specific actions of
the European cultural diplomacy in Kazakhstan as well as the mechanisms of its implementation.
Apart from that, cultural soft power of two European countries – France and Germany – are
considered as separate actions of the EU member states in the sphere of culture. Finally, it assesses
importance of Kazakhstan for the EU and effectiveness of such policy in this country.
