Abstract:
Management of any business is based on the development of a strategy, its adaptation
to the specifics of the company and implementation. The processes of developing a strategy are based on
a thorough study of all opportunities and activities which consists in choosing common areas, markets
developed, needs served, methods of competition, resources attracted and business models. The purpose of
this article is to substantiate the economic feasibility of investing in an oil and gas company on the basis
of production diversification and to make a choice of the company’s development strategy. The investment
portfolio for the study of oil and gas industry objects was analyzed, during which certain efforts were made
to achieve the main goals - this is to preserve the volume of production and diversify oil production routes.
The authors proposed strategic important directions for the development of the oil and gas company. Certain
main strategic problems, the solution of which requires active marketing and research activities, in which
the following factors must be provided: conducting active research in the oil and gas industry; marketing
steps to generate revenue from oil sales. The development of a company’s development strategy involves a
series of activities as part of a long-term company development strategy; development of proposals for the
formation of the investment policy of the company, improving the production activities of the company,
implementing a range of measures to raise company funds in promising investment projects. There was an analysis conducted to estimate reasonability to invest according to a certain option and the calculation given of efficiency of using production capacities. The following methods were used: expert judgment, comparison, and analogy; analysis of documents and research materials.
