Abstract:
The article examines the government's attempts to set the agenda
in the information market through the state information order. Documentaries
have been selected as media that enjoy high audience confidence. The main
idea of the study is to determine what kind of agenda the government sets for
the information market in the case of documentaries. The state information
order allows the government to be a moderator in the market. Qualitative
content analysis as a research method allows us to identify key points of
agenda formation that the government uses to represent stakeholders such as
citizens and the government itself. A total of 32 documentaries produced by
government organizations, state-owned TV channels and state-affiliated media
companies were examined. The analysis revealed recurring language patterns
in documentaries. The results show that the government's agenda is formulated
simply and one-sidedly, which partially led to an ambiguous perception of
the audience. The scientific value of the work is expressed in determining the
strategy of behavior of the state apparatus as a moderator in the information
market. The article provides a basis for further qualitative and quantitative
research to determine the effectiveness of this strategy for determining the
agenda in the information market.
