Abstract:
The purpose of this research-in-progress paper is to examine the primary mechanisms underpinning the construction of a language paradigm in cognitive terms by
analysing hyperbolised phraseological units as tools of emotive-evaluation in media
texts. The main method employed is a theoretical approach to the study of media
literacy in contemporary society, which involved constructing linguistic templates
for the perception of reality and its cognitive representation, using the examples
of two national language codes. This investigation reveals the basic mechanisms of
recognising communicative strategies in the media sphere by means of employing
a wide array of linguistic resources, with a focus on the functioning of phraseological units built on hyperbole.
