Abstract:
The study presents the results of a quantitative investigation into
the behavior of the public in Kazakhstan during a crisis. Two hundred two
participants were surveyed as part of the study to determine what elements affect
the public's opinion of an organisation’s crisis response and what influences
the public’s trust in organisations during a crisis. Survey data were analysed
to ascertain how the public’s use of social media influences their opinion of
an organisation's response to a crisis and the elements that affect public trust
in organisations during a crisis. The study’s conclusions significantly impact
organizations hoping to foster public trust and successfully convey their crisis
responses. This study is critical because it sheds light on how the Kazakhstani
populace behaves during a crisis. The findings can assist organizations in
communicating their responses to the public and fostering public trust during
a crisis. Additionally, the study offers insightful data regarding how the public
uses social media in times of crisis, which can assist companies in adjusting
their communication plans to reach the audience better.
